Creating & applying “Immutable Laws” (Part Two)

In The Toilet Paper Entrepreneur, author Mike Michalowicz emphasized the need for business owners to establish “immutable laws” that reflect deeply-held beliefs and internal rules they refuse to compromise with. These “laws” should serve as an effective filter for decision-making throughout all business decisions, adopted and utilized by all coworkers.

Core Values critical to a strong Social Media “Voice” (Part One)

More than likely, you talk about the character and attitude of those representing the business, from the owner to their staff. You mention how they remind you or yourself, or the best you desire yourself to be. You are not focused on their products, and you instead hone in on the behaviors that reflect their core values.

Everything deserves a closer look